Advert project, Seat
Seat Centre Wrocław is the market leader in car sales, in Western Poland. Management of the company has entrusted Adspringer with permanent graphic care. One of the promotional elements are cyclic adverts in printed media in both – professional magazines such as Auto Świat, and general ones like Newsweek. The layout of the adverts are tightly determined by key visuals of each car model. The press advert for Seat Ateca, which we prepared for our client as part of a promotional campaign for the Ateca was done well in line with the Seat brand book guidelines. Adpsringer’s priority when working with big brands is to primarily stay cohesive with their vision. The advertisement project was a part of the brand’s graphic vestment, concerning the colour schemes, composition, typeface sizes as well as placement of all the elements.