AdWords banner project, Hotel Lidia

Hotel Lidia is one of the seaside hotels located in Darłówek. It is known as a place where love towards cooking meets love towards relaxing. As every year, the hotel organises children’s holidays. This time, the hotel decided to offer their youngest guests a cooking course during the winter break. Therefore, we were asked to create a banner project for a GDN campaign. As a result, we created key visuals as well as a set of banners in two different colour schemes – raspberry and yellow. Because of this, we were able to try both colour versions of the AdWords banners in an A/B test. That allowed us to optimise the AdWords campaign, and therefore achieve a higher effectiveness.

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