Catalogue project, 99rent
How to make sure, that the user manual of a rental car would be just as interesting and engrossing as a show on Netflix? That is exactly the task we received from our client 99rent – the leader of car rentals in Poland. We prepared a catalogue project for them, a handbook for the driver which clearly and simply, yet colourfully illustrates the most important issues related with safety and responsibilities of driving the rented vehicle. Logically arranging the information, using infographics and depicting the cause and effect process meant that the complicated, technical instruction manual language became easy to learn. Because of this, our Client significantly increased positive experiences for people using cars from the rental. Entirety was fitted with the colourful visual identity of 99rent.