T-shirt project, Strefa Aktywności
Hotel Senator is a part of the Hotele Nadmorskie group. Strefa Aktywności – the hotel’s sport and recreation branch is dedicated to active leisure during the stay at the hotel. At the same time, it is an inseparable part of its visual identity. The t-shirt Adspringer created was an element which would make the identity even more cohesive. The shirt is meant to represent Strefa Aktywności, by dressing the trainers working at hotel Senator in it. The t-shirt, with its looks show the “second nature” of the hotel, which is – to popularize a healthy lifestyle.