Visual identity project, Root Food

Root Food is a bistro with a hundred percent plant-based kitchen. The spot was established by two sisters – lovers of excellent vegan cuisine. Adspringer’s task was to create the brand’s visual identity. After discussions with the owners of the bistro, we created a logo based on a signet. The signet symbolises a plant growing in rays of the sun. The most important premise while working on the project was to use ecologic paper when printing the business cards. We had also set our eye on minimalism. We limited the colour scheme to black, white and yellow, which symbolise the Sun, warmth and makes sure, that we are all quite hungry.

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