AdWords banner project, Hotel Lidia

Lidia, a hotel located on the Polish seaside is a client, with which we cooperate regularly. We are responsible for many of their visual identity elements. Every year, the hotel entrusts us with creating AdWords banner projects, in order to promote children’s holidays at the seaside. The main attraction this time was the presence of Super Nanny and Jarosław Bagniuk, which we aimed to highlight. Whilst creating the project, we decided on a cartoon-like imagery, giving the banner a childlike, carefree character.